Analisis Penerapan Strategi Attention, Interest, Desire dan Action pada Aplikasi Layanan Pospay
DOI:
https://doi.org/10.35134/ekobistek.v11i4.426Keywords:
Attention, Interest, Desire, Action, PospayAbstract
The implementation of the attention, interest, desire and action strategy or known as AIDA is a model that can convey the quality of a good message on a product, one of which is the Pospay financial application which is a new breakthrough from PT Pos Indonesia's digital transformation. Pospay implements an integrated direct payment system, known as SOPP (System Online Payment Point), where people can process financial transactions quickly. Starting from sending money, payment services and virtual accounts, bill payments. Up to digital transactions using the Quick Response Code Indonesia Standards (QRIS). The presence of Pospay aims to provide easy financial services to the public. The purpose of this study was to analyze the application of the AIDA strategy to the Pospay application at PT Pos Indonesia KCU Malang. The research method used in this study is a descriptive qualitative method. The results showed that the application of the AIDA strategy to the Pospay financial application at PT Pos Indonesia KCU Malang was the right strategy, especially Pospay was one of the new innovations that made it easier for the public to make financial transactions and PT Pos Indonesia KCU Malang continued to make efforts to introduce the Pospay application with the AIDA study.
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