Analisis Pengaruh Teori Perilaku Terencana pada Niat Beli Produk Tabur Puja
DOI:
https://doi.org/10.35134/ekobistek.v10i1.59Keywords:
Tabur Puja, Theory Of Planned Behavior, TPB, Attitude Toward Behavior, Subjective Norm, Perceived Behavioral Control, Intention to PurchaseAbstract
The Purpose of this Research was To Identify the influence of Variabel in Theory of Planned Behaviour (Attitude Toward
Behavior, Subjective Norm, Perceived Behavioral Control) toward Intention to Purchase of Tabur Puja Product (KPRI
Kencana BKKBN Kab. Solok). The Sample of this Research was 115 Respondents of the cooperative member who has
applied the loan application in Tabur Puja Products. Data analisyst used in this Research was Multiple Linear Regression.
Hypothesits in this Research used T and F Test to test The Influnence Indepent Variable toward Dependent Variable. Result
showed that “Attitude Toward Behavior” influenced significantly and positife to the intention to purchase of Tabur Puja
Product. “Subjective Norm” influenced significantly and positife to the intention to purchase of Tabur Puja Product.
“Perceived Behavioral Control” influenced significantly and positife to the intention to purchase of Tabur Puja Product.
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