https://jman-upiyptk.org/ojs/index.php/ekobistek/issue/feed 2026-07-20T15:02:54+07:00 Omia C jman@upiyptk.ac.id Open Journal Systems <p align="justify"><strong>Jurnal EKOBISTEK </strong>is a national journal published by Universitas Putra Indonesia YPTK Padang, West Sumatra, Indonesia, dedicated to the publication of quality research results in the fields of accounting, business, management, technology, and fields related to it.</p> <p align="justify">The journal EKOBISTEK receives and publishes scientific articles from the results of research and analytical studies in the fields of economics, accounting, business, management, technology, and related fields.</p> <p align="justify"> </p> https://jman-upiyptk.org/ojs/index.php/ekobistek/article/view/976 2026-06-09T11:23:59+07:00 Ida Ayu Komang Tiara Pratistha Sari Dayu Tiara tallatiiara@unmas.ac.id Nyoman Yudha Astriayu Widyari astriayuwidyari@unmas.ac.id Putu Ayu Diah Widari Putri diahwidariputri@unmas.ac.id Putu Ari Pertiwi Sanjiwani arisanjiwani2@unmas.ac.id Ni Putu Ayu Sumariani putuayusumariani17@gmail.com

<p> This study aims to analyze the marketing management of MTPartyBali bridal shower services in Bali focusing on digital marketing, customer experience, service quality, customer satisfaction, and customer loyalty. The development of bridal shower trends as part of a modern lifestyle encourages event organizer businesses in Bali to create innovative and attractive marketing strategies. This study uses a descriptive qualitative approach with data collection techniques through interviews, observations, documentation, and literature studies. Data analysis techniques were conducted through data reduction, data presentation, and conclusion drawing without statistical processing. The results show that digital marketing through social media such as Instagram and TikTok plays an important role in increasing consumer interest in MTPartyBali bridal shower services in Bali. In addition, customer experience and good service quality can increase customer satisfaction and create customer loyalty.</p>

2026-06-30T00:00:00+07:00 Copyright (c) 2026 Jurnal Ekobistek https://jman-upiyptk.org/ojs/index.php/ekobistek/article/view/968 2026-03-25T10:23:00+07:00 Syintia Mega Putri Syintia syintia@pcr.ac.id Fifitri Ali Fitri fifitri@pcr.ac.id Warnia Nengsih Warnia warnia@pcr.ac.id

<p>This study aims to see the importance of business performance will impact Entrepreneurial Orientation which includes innovation, proactivity, and courage to take risks and contribute to improving Business Performance. Business Performance will also be influenced by Talent Management to see effective talent management from recruitment to HR retention, able to drive improved business performance in the context of the creative industry that is highly dependent on quality human resources. The data used are 45 samples from creative industry business actors and MSMEs. This data was obtained based on the results of surveys and questionnaires. The research tool to analyze work quality and motivation uses Structural Equation Modeling (SEM) and Partial Least Square (PLS). Based on the research conducted, it was found that the Entrepreneurial Orientation variable has a positive and significant influence on Business Performance. The Talent Management variable has a positive and significant influence on Business Performance. The Entrepreneurial Ecosystem variable is proven to moderate the relationship between Entrepreneurial Orientation and Business Performance positively and significantly. The Entrepreneurial Ecosystem variable has a positive and significant relationship between Talent Management and Business Performance. Overall, the analysis results show that Entrepreneurial Orientation and Talent Management can have a positive influence and tendency towards Business Performance. Therefore, business performance for entrepreneurs and managers in the creative industry develops an entrepreneurial orientation within the organization and optimizes the talent management system, as both have been empirically proven to improve business performance.</p>

2026-06-30T00:00:00+07:00 Copyright (c) 2026 Jurnal Ekobistek