https://jman-upiyptk.org/ojs/index.php/ekobistek <p align="justify"><strong>Jurnal EKOBISTEK </strong>is a national journal published by Universitas Putra Indonesia YPTK Padang, West Sumatra, Indonesia, dedicated to the publication of quality research results in the fields of accounting, business, management, technology, and fields related to it.</p> <p align="justify">The journal EKOBISTEK receives and publishes scientific articles from the results of research and analytical studies in the fields of economics, accounting, business, management, technology, and related fields.</p> <p align="justify"> </p> Universitas Putra Indonesia YPTK Padang en-US Jurnal Ekobistek 2527-9483 <p> </p> <p> </p> https://jman-upiyptk.org/ojs/index.php/ekobistek/article/view/950 <p>This study aims to analyze the influence of digital marketing capabilities on investment decisions of micro, small, and medium enterprises (MSMEs) in Sleman Regency, Indonesia, as well as to examine the role of MSME performance in shaping such decisions. Using a quantitative approach, data were collected through a structured survey of 40 MSME owners and analyzed with multiple regression analysis. The findings reveal that digital marketing capabilities have a significant and positive effect on investment decisions, suggesting that MSMEs with stronger digital marketing competencies are more likely to engage in strategic investments. Conversely, MSME performance, measured by indicators such as sales growth, market expansion, and profitability, shows no significant influence on investment decisions. This indicates that current business performance does not necessarily encourage MSMEs to make new investments. Theoretically, this study contributes to the growing literature on digital marketing and investment decision-making within the MSME context. Practically, the results highlight the importance of strengthening digital marketing capabilities to improve MSME readiness in making data-driven and strategic investment choices. The study also provides insights for policymakers and supporting institutions to design programs that enhance MSME digital competitiveness.</p> Bella Madiana Sumadi Copyright (c) 2025 Jurnal Ekobistek https://creativecommons.org/licenses/by/4.0 2025-09-29 2025-09-29 14 3 140 146 10.35134/ekobistek.v14i3.950 https://jman-upiyptk.org/ojs/index.php/ekobistek/article/view/903 <p><em>The purpose of this study was to determine the direct and indirect effects of institutional image, service quality on muzakki satisfaction mediated by word of mouth.</em> <em>This research method is quantitative with a causality approach, with a population of 6,233 muzakki at Baznas Padang Pariaman in 2023, to determine the number of samples used simple random sampling technique calculated using the Slovin formula, so that a sample of 376 people was found.</em> <em>The data collection technique used a questionnaire analyzed with SEM-PLS 4. The results of the study found directly 1) Institutional image has a positive and significant effect on muzakki satisfaction.</em> <em>2) Service quality has a positive and significant effect on muzakki satisfaction.</em> <em>3) Institutional image has a positive and significant effect on WoM.</em> <em>4) Service quality has a positive and significant effect on WoM.</em> <em>5) WoM has a positive and significant effect on muzakki satisfaction.</em> <em>6).</em> <em>WoM has the ability to mediate institutional image in a positive and significant form on muzakki satisfaction.</em> <em>7) WoM has the ability to mediate service quality in a positive and significant form towards muzakki satisfaction.</em> <em>The R Square (R2) test result is 0.680, meaning that WoM can be explained by the image of the institution and the quality of service by 68% (moderate).</em> <em>The adjusted R-square is 0.790, meaning that muzakki satisfaction is explained by the image of the institution and the quality of service by 79% (high).</em></p> Mu’tasim Billah Syani Rahmat Yuni Candra Copyright (c) 2025 Jurnal Ekobistek https://creativecommons.org/licenses/by/4.0 2025-09-28 2025-09-28 14 3 133 139 10.35134/ekobistek.v14i3.903