Analisis Strategi Kolaborasi Bisnis Joint Operation

Abstract

This study aims to analyze the business collaboration process in the form of Joint Operation with company partners along with the impacts caused after the collaboration strategy is carried out, especially in the Marketing unit of PT BCD. Collaboration in the form of Joint Operation is chosen as the right collaboration strategy to be implemented in PT BCD as an effort to expand the market. This study uses a qualitative approach with an in-depth interview method with the company's internal team to obtain more detailed information related to the collaboration strategy. Qualitative data analysis uses the theory of Miles and Huberman which starts from data collection, data reduction, data presentation and data verification. The results of the study state that with a collaboration strategy in the form of Joint Operation, it can increase company effectiveness and a significant increase in turnover. In realizing good collaboration, it is also supported by good communication between companies. With good communication, the collaboration process can run smoothly. The collaboration process is carried out with other companies that have the same direction and goals to create increasingly superior strength. The process of analyzing cooperation partners is carried out quite strictly and is a long process, even the background of the partner company is also the key to trust in carrying out cooperation. With business cooperation in the form of JO (Joint Operation), it has an impact not only on increasing turnover, but also on stronger and broader company relations.